There are creative ways of making business events and conferences get you noticed. Apart from the props and lights, event planning is a project that demands adequate resources. Sometimes, event planners make adequate preparation for guests, but their efforts don’t turn out hork-dorky. Most times, smart event planners make reservations for extra supports. However, it’s important not to get lost in the mix when planning business events. These are some helpful tips that will make event-goers remember the difference between your event and the rest.
Activate Different Social Media Platform
It’s too risky not to allow your business events to stand out. There are social media platforms and phone apps that you can activate to make it easy for people to discover your events. These online platforms can display information on tickets, and schedule of the event. Also, it’s easy to tag friends or associates with a large number of followers on social media platforms. While using social media influencers to promote your business events, Facebook ads can provide impressive PR stunts too.
Additionally, getting noticed on Instagram and Snapchat is easy when you display promotional images, and incredible skits from videos vixens. The most amazing feature of social media platforms is that you only need an internet connection to make your event stand out. You can take your business event to a new level by live streaming it on social media (Instagram or Snapchat Stories). Usually, live streams highlight every activity in the event like signing autographs for guests and red-carpet photo shoot.
Create an Experience for Participants
You can use celebrity endorsements to display upcoming events. Apart from what you’ll pay these brand ambassadors, the experience might inspire loyalty to your business. Celebrity endorsements for business events create surprise and attract people. Also, it triggers event-goers to pay and experience the activity. The experiences for participants become your advantage because the news will spread like wildfire. If it is a café or a restaurant that you wish to start and plan on a launch party for the same, give out free testers. Theme your event with catered food from your restaurant or café. Give a taste of your tea house specials or coffee to die for and see how the business appeal boosts in no time.
Support a Charitable Cause
By getting your event to support charitable causes, it will encourage people to purchase tickets and spark up emotions. Also, you can inform your audience that part of the proceeds from tickets sales will be donated to charity. This passionate appeal can associate your business with reputable brands and sponsors. Notable causes for charity include donations to orphanages, displaced people, refugees, and people living with disabilities.
Hire Reputable Events Planners
Reputation is a premium characteristic of event agencies. By investing in the services of event planners, your business event might enjoy huge discounts from suppliers. Don’t forget that discounts and affordable rates will help your business to accommodate more plans in its event budget.
Create an Eye-catching Hashtag
The hashtag is a keyword that helps social media users to discover an event, place or thing. While giving your business event the desired coverage, a hashtag ensures that potential event-goers can relate. Most times, hashtags are re-tweeted and used to make new posts. Avid social media users that don’t want to be left out might see the need to update their followers with the hashtag. Also, you could design different promotional content about the business event and include the hashtag.
Reward Your Guests
You can have celebrity appearances or a product launch to coincide with your business event. Allow your guests the opportunity of having rewarding experiences by exposing them to special activities during the event. They can join the celebrity to present awards or receive autographs. Also, there could be an after-party session after the main business event. Guest will have special moments to hold conversations with their favourite personalities. Moreover, in case you’re planning to host a beauty parlour launching event, give a taste of what you’re made of to the guests. Set up a make-up salon kiosk or station at one of your events to that the guests get to know what you stand for at the same time creating publicity and favourable business for your parlour.
Business events and interaction with guests, bearing all these factors in mind, can help create a unique place in the minds of your potential customers and ensure a long-term favourable growth for your business.
