Does every real estate agent need a coach?
The answer to this question depends on your business goals. We could think of a goal in terms of your business plans The answer to this question depends on your business goals. Consider your plans over the next 1 to 5 years. Real estate agents who visualise significant growth recognise the importance of meticulous attention to detail, much like selecting the best DIY gutter guards or knowing how to clean gutters effectively. Also, understanding the aesthetic and functional value of aluminium screens in exteriors, while timber battens in interior design, can make a substantial difference. For any real estate agent, having a coach helps you grow your business. Evidence shows that real estate agents using the services of a business coach grow their businesses twice as much as those who do not seek professional help. Now, let’s assume you have sought the services of a business coach. What is the most common advice you would receive from them?
1) Your client’s interest precedes yours
As a real estate agent, your interests should come second to those of your client. This implies avoiding a “must sell” approach. Instead, inform your clients about what best responds to their buying preferences and leave the final decisions to them. By so doing, you also meet your core concern: being a facilitator to the client’s satisfaction. Make sure the clients are aware of what you can do for them, whether it is to help them sell property privately or to use the web to lead to online property sales.
2) Create value to build trust
This tip builds on the previous: if your priority is the client’s interest, then you want to build value by creating a sense of trust among clients. The clients perceive your genuineness and trust your advice. You are not just another marketing agent. Building trust comes with being the first name on people’s lips when others ask them about reliable agents.
3) Couple integrity with diligence
Integrity is described in the previous point. You could think of it as the honour which comes with being true to your client’s interest. Pairing integrity with hard work will build your reputation, which is the greatest asset in business. If your client entrusts you with the details of their dream home, commit to it and deliver their dream promptly.
4) Be an expert
In the real estate context, an expert is a person who offers variety when asked about options. You will lose your client’s trust if you push them to a deal you are desperate to close. Instead, placing multiple options on the table tells them you are looking after their interest and want them to get the best of many options.
5) Believe in yourself
Today’s world belongs to those who know they can. Any client will forego the advice and service of an agent who’s not sure about their ability. Instead, showing confidence in your expertise tells the clients they can trust your service and expect the best outcome in their search.
6) Sell your brand
The most efficient way of selling your brand is by telling about it using a variety of means. This may mean advertising. However, in relation to your immediate clients, it means maintaining consistent communication. Ask if your client is still interested in a deal previously discussed, tell them about a better offer that has come up, and after a purchase, inquire about their satisfaction with the sale.
Above all, be an effective listener. You will only deliver according to the client’s expectations if you listen to them. Each one of your clients’ words helps you build a complete image of what they are looking for and consequently respond with precision.
